World of outlaws logo

Founded in 1978 by the late Ted Johnson, The Earth of Outlaws has been the home of premier dirt path racing for over 40 years. Featuring the most powerful cars on dirt, the World of Outlaws NOS Energy Drink Sprint Car Series and the Society of Outlaws CASE Construction Equipment Late Model Series tour across the United States and Canada, visiting 23 states and racing at a combined 140 race tracks. The series is affluent in history and tradition while continuing a tradition of competitive advancements the World of Outlaws is committed to improving both competition and safety across their series and facilities. The Planet of Outlaws NOS Energy Brew Sprint Car Series is the premier winged sprint car series in the world. Driven by the best dirt track drivers in the world, the Planet of Outlaws tour invades racetracks and thrills fans in more than 23 different states while sanctioning events at some of the most famous dirt racing facilities in the world. In addition, the Outlaws will be racing for nearly $6 million in purses and other prize money between the season opener at Volusia Speedway Park and the World of Outlaws Society Finals at The Dirt Road at Charlotte Motor Speedway.

World of Outlaws Sprint Car Series Unveils New Logo and Confirms
Point Fund for 2015 as Partnership with STP Concludes

CONCORD, N.C. – Jan. 20, 2015 – The World of Outlaws unveiled a new look today for the start of 2015 season as STP departs as Title Sponsor of the World of Outlaws Sprint Car Series.

The new look is reminiscent of the logo last used by the series during the 2007 season with what was then a bright red replaced with a darker cardinal red. New transporter wraps, websites, advertising and souvenir merchandise are all in the works featuring the cardinal, along with a heavy dose of black and white with a dirt inspired tan as an accent color.

“STP was an amazing partner and we loved carrying the red, white and blue of one of the most famous brands in motorsports, but in racing everything is constantly evolving and we are excited about our new World of Outlaws Sprint Car Series look for the start of the 2015 season,” World of Outlaws CMO Ben Geisler said. “We thank them for their involvement and will continue our pursuit of a new partner that will help us bring The Greatest Show on Dirt to the greatest fans in motorsports f

series overview

World of Outlaws founder Ted Johnson always had the vision of putting the foremost race car drivers on the same racetrack on the equal night. In 1978, he did so with the Sprint Automobile division. Then, in 1988, he did so with the dirt Late Model division.

The World of Outlaws Late Models ran from 1988 to 1989. Then, when the World of Outlaws logo was sold to Boundless Motor Sports Racing, Inc. (current night World Racing Group) in 2004, the Series was revived the same year. The World of Outlaws Late Models have grown into the premier dirt Behind Model series in the nation, racing across the country from January to November with the best drivers on the similar racetrack on the same night.

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